Kirsch Leach + Associates is a law firm focusing on criminal defense, medical marijuana, criminal sexual misconduct, immigration, civil litigation, DUI defense, traffic violations and more in Birmingham, Michigan. Bruce Leach, one of the firm's partners, hired the midnight oil group to develop the brand in advance of the office's move to Birmingham. We partnered with the client to create a modern, but professional visual brand, including office signage, business cards and a comprehensive website.

Client: Kirsch Leach + associates

Services: branding | website design + development | social media | marketing | graphic design | events



brand development

Our creative team was tasked with developing a logo and visual identity for the firm that was modern, trendy, but still professional for the legal industry. We incorporated a pop of deep purple into the branding, which helped to create a modern feel. The purple was further utilized throughout the office decor, with the client painting the ceiling the same shade.  We also designed the outside signage for the office. 

website design + development

Building upon the brand work created, we designed and developed a fresh, modern website that is engaging and informational. We wrote all content for the website, designed custom pages, set up SEO and performed all programming for both desktop and mobile. 

marketing events + promotions 

The lawyers at Kirsch Leach + Associates host and sponsor various events throughout the community. We coordinated various events for the firm, including setting up venue, catering, design promotional material and cross-promotion. We also developed creative strategies for positioning the Kirsch Leach lawyers as experts in their respective fields, including booking lectures, speaking gigs and seminars.