The APBA Detroit Gold Cup/Detroit Boat Races is a legacy event that has been in the city for nearly 100 years. the midnight oil group has worked on the event since 2014, providing social media, public + media relations and graphic design services. 

Client: Detroit Boat Races/APBA Gold Cup 

Services: social media | public relations | on-site media coordination | graphic design + marketing materials 


Public Relations

the midnight oil group garnered countless press coverage both locally and nationally. We partnered with media before, during and after the event to pitch creative angles and always make sure they get incredible coverage that showcases the excitement of boats racing 200mph on the Detroit River. 

Press coverage included:

FOX 2, WDIV, WXYZ, Detroit Free Press, Detroit News, Crain's Detroit, The Oakland Press, Hydroplane Quebec, Pure Michigan Blog, Chevy Detroit, MLive, Seattle Times, Madison Courier, Daily Detroit, Mid Columbia Tri-City Herald, The Washington Post, Macomb Daily, 94.7 WCSX, Yahoo!,, Sports Talk 1050 AM WTKA

Social media

We created and managed Facebook, Twitter and Instagram accounts that connected with existing race fans and engaged new followers to the sport. During our 3 years working with the boat races, we grew their social media followers by 100%, resulting in newly engaged and reinvigorated fans to the sport. We consistently created engaging, custom content to get people excited for the races, promoted ticket sales, driver profiles, highlighted event sponsors and vendors and keep race fans up-to-date during the weekend races. 

Graphic Design

Below is a sample of various graphic design projects we created for the Detroit Boat Races. This included press passes, weekend schedules, maps, promotional posts for social media, driver information sheets and more. We established a consistent, exciting look and feel for the brand.