Cassie Sobelton is a health and wellness expert looking to launch herself as a personality brand, author and speaker. the midnight oil group defined her brand and platform, created a visual identity and utilized a variety of marketing tactics to continue to build brand awareness. MOG continues to ensure her messages are consistent and strategically further her growth as a personality brand.

Client: Cassie Sobelton

Services: brand development | graphic design | marketing | e-marketing | PR | social media | events | blogging | strategic partnerships | videography management | podcast consulting




Cassie debuted her book, Back to Balance: Crack Your Mind, Body, Spirit Code to Transform Your Health, on Amazon in September 2015. the midnight oil group created a comprehensive marketing campaign to build buzz and excitement around the book, bolster sales on Amazon, secure speaking engagements and raise her profile as a local and national expert on wellness.

Cassie's book hit #1 on Amazon in 3 categories, and to-date has sold over 2,000 copies. 



Public Relations

the midnight oil group secured a regular segment for Cassie on WXYZ Detroit, where she provided information and tips around health, wellness and balance. We worked closely with Cassie and producers to develop segments that were engaging and creative. Cassie has also earned media coverage in Crain's Detroit Business, Peaceful Dumpling and dBusiness, just to name a few. Check out all of Cassie's TV segments here




the midnight oil group created custom content, graphic design and marketing messages specifically for Cassie's social media platforms. We ensured her brand was consistent and resonating with her fan base. In addition, we conceptualized, designed and implements social media contests to further grow Cassie's social media reach, including a 30-day Yoga Challenge and Cassie's Favorite Things giveaway.

Check out her FacebookTwitter and Instagram profiles to see Cassie's social media in action!  


Cassie's fans and followers vary by audience group and industry. From health devotees to podcast listeners to corporations looking to hire her as a speaker, each individual expects messaging and information tailored to them. We developed an engaging email marketing strategy that not only spoke to various audience groups, but further resonated Cassie's brand message and health mission.