the midnight oil group
branding
the midnight oil group works with startups and established companies to create or reinvigorate their brands. As a branding agency, the midnight oil group has worked with clients to name companies, define key messages, identify brand differentiation and target audience groups. Strong branding builds a solid foundation that will guide the marketing and business strategy for the life and evolution of the brand.
For start-ups, the branding process is an important step. Not only does a brand dashboard help to create a strategic road map, but it helps to identify marketing mistakes or branding missteps before launch.
Established companies should never get too comfortable with the status quo. New concepts, fresh brands and aggressive competitors are entering the market daily, which means companies need to keep up, stay innovative and remain current. Going through a brand refresh can provide a much-needed invigoration and renewed sense of purpose, while maintaining the integrity of your brand’s core values.